How are infomercials different from regular commercials?

Infomercials are different from regular commercials because they last longer and have no breaks in the program. As a result, infomercials are able to present more details about a product or service. The purpose of infomercials is to prompt the viewer to call a toll-free number or visit a website to make a purchase.

What is a 'infomercial'?

While the term "infomercial" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view.

What are the characteristics of an infomercial?

One of the defining characteristics of an infomercial is its length. While regular advertisements on television might last a mere 30 seconds to a minute, infomercials take their time. There are: Short-form infomercials: These are concise, ranging from 30 to 120 seconds.